CCTV-China Television Shopping Channel

CCTV-China Television Shopping Channel is a home shopping service operated by China Central Television, the state broadcaster of the People's Republic of China. Launched on 1 January 1998, it was among the earlier dedicated shopping channels in the country and has since become a familiar fixture within CCTV's multi-channel lineup. Its programming is presented in Chinese and is distributed across China, serving viewers nationwide who prefer to browse and purchase goods from the comfort of home. The channel broadcasts in 576i standard definition, a format that reflects its origins in the late 1990s and remains compatible with a wide range of receiving equipment. As a shopping-oriented service, its schedule typically revolves around product presentations, demonstrations and order information rather than news or entertainment. Ownership by CCTV places it within one of China's largest broadcasting organisations, and official programme information and channel details are published through the broadcaster's website at tv.cctv.com.