Sports First TV

Sports First TV is an independent sports channel offering free programming for fans whose interests run beyond the headline leagues. Its schedule draws on the broad middle tier of the sports world: coverage and analysis of niche competitions, classic games and sports magazine shows, giving airtime to disciplines that rarely trouble the major networks. The service targets the growing audience watching sports content on free ad-supported channels and streaming platforms rather than expensive cable bundles. Sports First TV's official website, sportsfirsttv.com, publishes the schedule and carriage information for authorised viewing.