OnTV4U

OnTV4U is a shopping and direct-response channel operated by Cannella Media DTC, a long-established name in the direct-to-consumer television business. Its schedule runs the classic formula of the genre: product demonstrations, infomercial blocks and live shopping segments spanning kitchenware, fitness, home goods and As-Seen-On-TV staples, sold through toll-free numbers and online ordering. The channel provides national airtime for direct-response marketers and is carried by broadcast stations and cable systems across the country. Its corporate home, cannellamedia.com, describes the company's services and channel portfolio The formula has kept the direct-response format on American screens for decades, long after its 1980s heyday.