Jewelry TV

Jewelry Television is America's dedicated gemstone and jewellery shopping channel, broadcasting since October 1993 from its headquarters in Knoxville, Tennessee. Live presenters showcase rings, necklaces, loose gemstones, watches and jewellery-making supplies throughout the day, with a strong educational streak — the channel teaches customers about stones and settings as it sells, and its gemstone sourcing operation is unusually vertically integrated for the industry. The channel is carried on cable, satellite and free over the air in many markets across the country. Its official website, jtv.com, publishes the show schedule and handles purchases.